Copywriting is a form of creative writing in which as well as describing something, you are trying to promote it. Arguably it is even more demanding, word for word, than writing stories and novels, because you have to attract the attention of a distracted reader and then hold it from headline to pay-off. Whereas someone who has bought a novel deliberately intends to get to the end of it, a reader leafing through a magazine or browsing the web has to be captured by titles, subtitles and illustrations, drawn into the text, and kept interested by the body copy.
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Copywriting